Welcome to the Al Serra Auto Plaza. Since our inception in 1973 our mission has been to serve the total automotive needs of our customers. Our vision is to be an organization dedicated to creating lifelong, enthusiastic customers, by delivering superior value, and providing extraordinary personal service.

          Using the simple motto of “Treat people like you would like to be treated” as the hallmark by which we do business, Al Serra Auto Plaza has grown from a small, stand-alone Chevrolet dealership, to become Michigan’s largest automotive complex.

          Due to our commitment to making you a lifetime customer, Al Serra Auto Plaza currently comprises Michigan’s top volume Chevrolet dealership, Michigan’s largest volume Buick-GMC-Hummer dealership and Michigan’s fastest growing Honda dealership. In addition, we showcase the area’s most extensive selection of pre-owned vehicles, and our service facilities consistently lead the region in high customer satisfaction marks.

          Our no pressure, no hassle, no haggle “Best Price” approach is a simple method of conducting business. We believe in providing the best price up front and the actual cash value bids for all trades. Our professional sales personnel are more concerned with assisting you in the selection of your new automobile, than in trying to get you to pay more than what is reasonable.

          As a result of our outstanding dedication and teamwork, I am confident that our knowledgeable staff will meet and exceed your every expectation.

Joe Serra